Google Ads Search Certification

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Certification for qualified Google Ads Search

Google Ads Search Certification

THE ANSWERS ARE RELEVANT FOR JANUARY 2024

 

• The relevance of the issues: February2024
• Response format: Word
• Number of questions and answers: 151
• Cost: 500 ₽

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Percentage of correct answers: 94. List of possible answers to certification

 

 

 

 

 

 

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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Maximize clicks
• Target impression share
• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?

• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share
• Maximize clicks

Which of these three signals does broad match use to match Search ads with queries?

• Language
• Smart Bidding
• Interests
• Geographic
• Device

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

• Performance strategy planner
• Auction analysis
• Bidding keyword report
• Bid strategy report

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What's the right campaign objective for this business's goals?

• Product and brand consideration
• Leads
• Brand awareness and reach
• Website traffic

You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads' Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?

• Performance Planner relies on machine learning for forecasting purposes.
• Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
• Performance Planner forecasting is driven by billions of Google searches conducted every week.
• Performance Planner can integrate with additional budgeting software like QuickBooks.

Which three factors impact a Search ad's auction-time ad quality?

• Bidding strategy
• Ad relevance
• Ad Rank
• Expected clickthrough rate
• Ad landing page experience

What are two ways optimization score can help marketers succeed?

• Uses Google AI to plan campaigns without the need for input.
• Speeds up implementation for enhancements to campaigns.
• Documents campaign budget for marketing teams.
• Determines which campaigns to prioritize for improvements.

What is value-based bidding?

• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.

What determines whether a Search ad shows in the results for a query, and in what position?

• Ad Rank, which is based on a variety of factors to show useful ads.
• Ad quality, which is based on ad and website relevance.
• Bids, which is how much marketers will pay for a click.
• Asset impact, which includes sitelinks and image assets.

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding?

• Consent mode
• Enhanced conversions
• Global site-wide tagging
• Broad match
• Smart Bidding

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

• Video
• Shopping
• Display
• Discovery
• Search

How many responsive search ads does Google Ads allow?

• Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
• Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
• An investment of $30,000 to generate 1,500 conversions and a CPA of $20.
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15.

Which of the following are two types of value-based Smart Bidding strategies?

• Target impression share
• Maximize conversion value
• Maximize conversion value with target ROAS
• Manual CPC

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

• With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
• With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
• With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
• With Google AI, marketers no longer need to invest in high-quality image assets.

What's the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

• Reducing and reinvesting paid-search budgets in high-quality image assets
• Using a combination of broad match, Smart Bidding, and Responsive Search Ads
• Relying on manual bidding for queries that marketers predict will deliver the highest value
• Using exact match keywords to help AI-powered Search reach particular audiences

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
• The higher expected click-through rate will lead to a higher Ad Rank.
• The ad will lead to a higher cost-per-click for the advertiser.
• The advertiser will receive more bids in the auction.

What are three benefits of opting-in to automatically apply recommendations?

• You’ll see improved campaign performance
• You’ll be automatically implementing responsive search ads.
• You can opt in without increasing your budget
• You’ll be opting into Smart Bidding automatically.
• You’re regularly implementing best practices to your Google Ads accounts.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Sales, consideration, and integrity
• Growth, reach, and traffic
• Relevance, control, and results
• Influence, awareness, and promotion

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

• Comparable campaigns’ settings are cross-referenced with higher optimization scores.
• The recommendations all show how they affect optimization score as a percentage.
• Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
• Trusted, third-party tools are used to analyze and optimize campaigns.

If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?

• Automated bidding sets the appropriate bid for each and every auction.
• Automated bidding sets time and marketing resources
• Automated bidding sets manual bids for specific times of the day
• Automated bidding sets minimum and maximum bid values according to the daily budget
• Automated bidding integrates a large variety of signals to evaluate user intent

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

• Phrase match
• Keyword targeting
• Broad match
• Exact match

Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid's marketing goal?

• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?

• Testing and reporting on the speed of Brian’s websites
• Key aspects of his accounts, including statistics, settings, and industry trends
• Judging ad popularity on social media
• Comparing Brian’s sales with ad serving data

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

• If the search terms contain all three of the exact keywords, their ad will appear.
• If the search terms have the same meaning as the keyword, their ad will appear.
• If the search terms are related to the keyword, their ad will appear.
• If the search terms include the keyword’s meaning, their ad will appear.

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?

• Budget type
• Budget
• Device type
• Web browser
• Location

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

• They no longer need to optimize their Search campaigns.
• They are able to save time and reinvest in the priorities they value most.
• They reach the right user at the right price with ads that are relevant.
• They automatically create headlines based on content on their organization’s web site.

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?

• Responsive search ads provide greater flexibility.
• Responsive search ads provide more relevance.
• Responsive search ads provide longer funnels.
• Responsive search ads provide lower eCTR.
• Responsive search ads provide less click fraud.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

• It’s a metric that scores the quality of traffic that clicks on your ads
• It’s an estimate of the quality of your ads, keywords, and landing pages.
• It’s a final score that’s based on every element of the structure of your account.
• It’s feedback left by users who’ve clicked on your ad and browsed your website.

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

• It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
• It’s better because the correct bid can often be a hard-to-reach static target.
• It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
• It’s better because the failure to bid efficiently cane make you miss valuable conversions.

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

• Gives users an idea of where they'll go if they click the ad - Display URL
• Users often will often notice the first - Headline
• Allows advertisers to provide details about their product or service - Description
• Takes users to a specific page of a website - Final URL

Which searches can an ad show for broad match keyword “bike tire repair”?

• bicycle tube replacement
• replace bike tire
• bikes for sale
• second-hand bikes for sale

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• reach as many people as possible. How can Google Ads help?
• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, your ads will show on every available search engine.
• With Google Ads, you can choose a maximum amount to spend per month.

Of the different things users want to get out of their search queries, what two things do assets provide?

• Assets provide product and service comparisons.
• Assets provide information that’s relevant.
• Assets provide information based on their moment.
• Assets provide attractive imagery.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?

• Her business can catch the interest of people while they’re engaged with a mobile app.
• Her business can show up on search results when businesses similar to hers are showing up.
• A video can present a summary of her products to people showing an interest in her business.
• She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
• Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

When creating an ad, how does Greg know what it will look like to his potential customers?

• Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
• Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
• Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
• As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

• Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
• Using the Keyword Planner to find new keywords relevant to your target audience and business.
• Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
• Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

How can Google AI help marketers reach potential customers?

• By defining business goals for marketers based on their offline conversion data
• By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
• By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings
• By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.

What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By relying on customer feedback for optimal ad placement
• By maximizing the number of conversions for a spend scenario
• By providing a discount on all ads after purchasing a license

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

• Reviewing and applying individual recommendations within each of the categories
• Opting in to apply particular recommendations automatically
• Reviewing and applying individual recommendations in your Keyword report
• Using “Apply all” to implement every recommendation with one click
• Reviewing recommendations and making adjustments under campaign settings

You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality?

• Creating ads that pertain to the keywords.
• Raising the bid amount.
• Creating ads likely to get clicks.
• Having a clear and simple landing page.

Which two asset types can also be served as account-level automated assets?

• Dynamic sitelinks
• Dynamic callouts
• Promotional callouts
• Call asset

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

• Encourage customers to purchase electric cars.
• Have more people view his website.
• Promote videos that speak to the business mission.
• Increase e-mail list sign-ups from potential customers.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

• The campaign could be improved by 78% if the listed recommendations are followed.
• The campaign’s budget needs to be raised by 22% to be fully optimized.
• 22% of the revenue she allocates to her campaign is being used in the wrong areas.
• Her campaign is being outperformed by 78% of businesses like hers.

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

• Use of contextual signals
• Use cross-device reporting
• Paying attention to negative keyword targeting
• Monitoring of Quality Score
• Use of responsive search ads

What are the two current keywordless campaign types that marketers can use to drive incremental reach?

• Dynamic Search Ads
• Expanded text ads
• Performance Max
• Responsive search ads

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

• The recommendations are tailored to the specific account.
• The recommendations only apply to select keywords.
• The recommendations provide general insight from Google.
• The recommendations are created by higher-level account executives.

You're working on a Google Search ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Increasing the trustworthiness of the website.
• Modifying the ad’s landing page to load faster.
• Changing the call-to-action message of the ad.
• Reducing the bid rate on the ad.

Assets help give users which two things they want to get out of their search queries?

• They provide relevant information.
• They provide product and service comparisons.
• They provide attractive imagery.
• They provide information based on their moment.

Which two asset types may also be served as automated assets at the account level?

• Dynamic callouts can also be served as account-level automated assets.
• Dynamic sitelinks can also be served as account-level automated assets.
• Promotional callouts can also be served as account-level automated assets.
• Call assets can also be served as account-level automated assets.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Your ads will be placed on all search engines.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• You can set your own budget and can change it at any time.
• Machine models automatically determine your advertising budget.

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?

• Default bid amount
• Device types
• Country targets
• Delivery times

In which two ways does optimization score help marketers succeed?

• It determines which campaigns should be prioritized for improvements.
• It speeds up the implementation for enhancements to campaigns.
• It documents campaign budget for marketing teams.
• It uses Google AI to plan campaigns without any need for input.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the number of specific actions their spend will return
• By giving advertisers control over which competitors they place ads in auctions against
• By giving advertisers control over the next highest bid allowed in auctions they enter
• By giving advertisers control over the maximum they spend per month.

You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two benefits you'll get from Performance Planner?

• Its integration with other budgeting software, such as QuickBooks
• Its reliance on machine learning for forecasting purposes
• A way to identify operational budget to reallocate to marketing
• Its forecasting that is driven by billions of weekly Google searches

Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

• Incorporating an image to make the ad more enticing.
• Making the headline bold to potentially improve the eCTR.
• Using colors in the message text to improve Quality Score.
• Adding seasonal messaging during the holiday season.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

• Maximize conversions
• Target impression share
• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

• Display
• Shopping
• Discovery
• Search
• Video

What's an advantage of using Smart Bidding with broad match?

• It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
• It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
• It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
• It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.

Which of the following are three benefits of opting-in for the automatic applying of recommendations?

• You’ll see better campaign performance
• You’ll be able to opt in without a budget increase
• You’ll be implementing best practices routinely to your Google Ads accounts.
• You’ll be implementing responsive search ads automatically
• You’ll be automatically opting into Smart Bidding.

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

• Performance Max can help achieve this goal.
• Responsive search ads can help achieve this goal.
• Expanded text ads can help achieve this goal.
• Dynamic Search Ads can help achieve this goal.

You want to increase the relevance of a Google Search ad so it's more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?

• Changing the ad’s call-to-action statement.
• Selecting distinct geographic areas.
• Posting transparency statements on the website.
• Rewriting the landing page for clarity.
• Selecting only relevant languages in campaign setup.

Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

• Display
• Video
• Local
• Discovery

What's one way Google AI helps marketers connect with potential customers?

• Google AI understands nuance in human language and connects marketers with people searching for what they offer.
• Google AI defines business goals for marketers based on their offline conversion data.
• Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
• Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

• Distribution
• Differentiation
• Simulation
• Validation
• Instrumentation

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

• Use responsive search ads
• Use contextual signals
• Use cross-device reporting
• Monitor Quality Score.
• Be mindful of negative keyword targeting.

Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• To judge the popularity of her website compared to others
• To understand the network performance of her website
• To find how close her campaign is from potential ideal results
• To compare the efficacy of her ad text creative with that of other ads

Which searches can an ad show for broad match keyword “car window repair?”

• automobile glass replacement
• second-hand cars for sale
• cars for sale
• replace car window

What two things are types of value-based Smart Bidding strategies?

• Target impression share
• Manual CPC
• Maximize conversion value with target ROAS
• Maximize conversion value

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

• Target return on ad spend (tROAS)
• Target impression share
• Maximize clicks
• Maximize conversions

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

• Easily prioritize across the different optimization opportunities
• Receive tailor-made auction insights
• Receive information on general trends
• Receive daily updates on average position
• or
• Apply recommendations across multiple layers of his advertising strategy
• Make use of the expanded daily update frequency
• Stay focused on certain keywords
• Receive information on general trends

What are three efficient ways that marketers can apply recommendations that impact optimization score?

• By reviewing recommendations and adjusting campaign settings accordingly
• By using “Apply all” to implement all recommendations with one click
• By opting in to apply specific recommendations automatically
• By reviewing and applying individual recommendations in your Keyword report
• By reviewing and applying individual recommendations within each category

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

• $2.51
• $5
• $4.50
• $2.50

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

• He hasn’t supplied a link for the ad.
• He has too much information listed in his ad extensions.
• Users may be misspelling his keywords.
• His bid for the ad is too low.

How should marketers use AI-powered Search ads to accomplish their business goals?

• Leverage broad match, Smart Bidding, and Responsive Search Ads together.
• Rely on manual bidding for queries marketers anticipate delivering the most value.
• Reduce and reinvest paid search budgets in high-quality image assets.
• Use exact match keywords to help AI-powered Search reach specific audiences.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads?

• A variety of emoji to catch the attention of potential customers
• Encouraging potential customers to take action
• More landing pages to visit
• Highlighting what makes his business unique
• A mention of prices, promotions, and exclusive offers

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google Search Ads campaign?

• Search Ads can appear within organic search results.
• Search Ads can include videos of relevant products.
• Search Ads can appear on relevant searches by potential customers.
• Search Ads can automatically send follow-up information to potential customers.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimized.
• The campaign is performing 25% under budget.
• The campaign could improve up to 25% by following the listed recommendations.

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

• User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• The appropriate bid can often be a static target that’s challenging to reach.
• If you don’t bid efficiently, you could miss valuable conversions.

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?

• Account settings
• Company sales figures
• User generated scenarios
• Industry data
• Account executives

How can marketers use AI-powered Search ads to serve their business needs?

• By using exact match keywords as a means of helping AI-powered Search reach particular audiences
• By relying on manual bidding for queries that marketers believe will drive the most value
• By lowering paid-search budgets and reinvesting in high-quality image assets
• By utilizing broad match, Smart Bidding, and Responsive Search Ads together

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

• By showing his ad to people searching for related information about helmets.
• By linking to Alex’s ad from related social-media groups.
• By displaying Alex’s ad on a website that reviews motorcycle helmets.
• By including his ad on similar motorcycle accessory store websites.

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

• It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
• It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
• It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
• It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

• You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
• You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.
• You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
• You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.

What are two types of value-based Smart Bidding strategies?

• Target impression share
• Maximize conversion value with target ROAS
• Manual CPC
• Maximize conversion value

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?

• Less click-fraud
• Longer funnels
• Lower eCTR
• More relevance
• Greater flexibility

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

• Including keywords in his ad text
• Decreasing the bid for the ad
• Improving the speed of his website
• Cloning the ad multiple times

What does value-based bidding do?

• It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.
• It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
• It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

• Reaching the right user at the right price with relevant ads
• Automatically creating headlines in response to content on advertisers’ websites
• Time savings that allow you to reinvest in your most important marketing priorities
• Removing the need for marketers to optimize Search campaigns

What are three signals broad match uses to match Search ads with queries?

• Interests
• Device
• Geographic
• Language
• Smart Bidding

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

• The campaign could be improved by 60% if the listed recommendations are followed.
• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

• Video
• Search
• Shopping
• Discovery
• Display

A Search ad's auction-time ad quality is affected by three factors. What are they?

• Ad relevance affects auction-time ad quality.
• Bidding strategy affects auction-time ad quality.
• Ad Rank affects auction-time ad quality.
• Expected clickthrough rate affects auction-time ad quality.
• Ad landing page experience affects auction-time ad quality.

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What's the right campaign objective for this business's goals?

• Sales
• Product and brand consideration
• Brand awareness and reach
• Leads

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television", "accessible" and "voice". How will phrase match benefit the company's Search Ads campaign?

• Their ad will appear if the search terms have the same meaning as the keyword.
• Their ad will appear if the search terms are related to the keyword.
• Their ad will appear if the search terms contain all three of the exact keywords.
• Their ad will appear if the search terms include the meaning of the keyword.

What's the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

• Ad quality determines this. It’s based on ad and website relevance.
• Bids determines this. It’s based on how much marketers will pay for a click.
• Asset impact determines this. It’s based on sitelinks and image assets.
• Ad Rank determines this. It’s based on a variety of factors to show useful ads.

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event?

• By adding coupon alerts to people nearby the store.
• By creating a new ad group for the sale.
• By targeting specific device operating systems.
• By choosing “leads” as the campaign goal.
• By setting campaign start/end dates.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

• Adding more negative keywords.
• Highlighting product uniqueness.
• Focusing on connecting to a wider audience.
• Improving the navigation of the landing page.

How does value-based bidding work?

• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

• Conversion rate
• Ad dimensions
• Ad landing page experience
• Bid amount
• Ad relevance

You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner leverages machine learning for forecasting.
• Performance Planner integrates with other budgeting software, such as QuickBooks.

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

• Using exact match
• Using keyword targeting
• Using broad match
• Using phrase match

You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

• Removing an extension from the ad.
• Improving the navigability of the landing page.
• Increasing the bid amount of the ad.
• Determining the location of users.

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

• Consent mode
• Enhanced conversions
• Global site-wide tagging
• Smart Bidding
• Broad match

Three factors affect a Search ad's ad quality at auction time. What are they?

• Ad relevance affects ad quality at auction time.
• Expected clickthrough rate affects ad quality at auction time.
• Ad Rank affects ad quality at auction time.
• Ad landing page experience affects ad quality at auction time.
• Bidding strategy affects ad quality at auction time.

Assets assist in providing users with which two things they want from their search queries?

• Information based on their moment
• Attractive imagery
• Relevant information
• Product and service comparisons

Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

• Length and extensions.
• Loading and site speed.
• Goals and analytics.
• Content and formatting

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

• Target impression share
• Enhanced cost-per-click (eCPC)
• Maximize clicks
• Target return on ad spend (tROAS)

You're thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

• By setting manual bids for specific times of the day
• By setting minimum and maximum bid values according to the daily budget
• By saving time and marketing resources
• By integrating a large variety of signals to evaluate user intent
• By setting the appropriate bid for each and every auction.

What are three benefits of opting-in to apply recommendations automatically?

• Your implementation of responsive search ads will be automatic.
• You can opt in without having to add more budget.
• Your opting into Smart Bidding will happen automatically.
• You’ll be adding best practices to your Google Ads accounts routinely.
• Your campaign performance will improve.

Which three signals does broad match use to match Search ads with queries?

• Language
• Geographic
• Device
• Interests
• Smart Bidding

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords "scented", "candle"and "delivery". How will phrase match help the company's Search Ads campaign?

• Their ad is going to appear if the search terms are related to the keyword.
• Their ad is going to appear if the search terms contain all three of the exact keywords.
• Their ad is going to appear in the search terms include the meaning of the keyword.
• Their ad is going to appear if the search terms have the same meaning as the keyword.

Two asset types can also be served as account-level automated assets. What are they?

• Dynamic sitelinks can be served in this way.
• Call assets can be served in this way.
• Dynamic callouts can be served in this way.
• Promotional callouts can be served in this way.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

• More followers on the store’s social media presence.
• Getting more customers to learn about his products.
• More online sales through Reggie’s online store.
• E-mail sign-ups from people interested in a healthy lifestyle.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Certain campaign types will only serve ads during particular times of the day and week.
• Different campaign types have different minimum and maximum budget requirements.

Where is the bid status, performance trend over time, and conversion delay reporting found?

• In the bidding keyword report
• In the bid strategy report
• In the performance strategy planner
• In the auction analysis

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?

• Broad match
• Consent mode
• Global site-wide tagging
• Smart Bidding
• Enhanced conversions

In which way can marketers predict the impact of applying recommendations on their optimization score?

• Every recommendation shows how it affects optimization score as a percentage.
• The settings of comparable campaigns are cross-referenced with higher optimization scores.
• Google AI is used to forecast how conversions will be increased as a result of recommendations.
• Trusted, third-party tools are leveraged to analyze and optimize campaigns.

How many responsive search ads does Google Ads permit?

• Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
• Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6
• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7

In what two ways can optimization score drive marketers' success?

• By documenting campaign budget for marketing teams
• By speeding up implementation for enhancements to campaigns
• By using Google AI to plan campaigns without the need for input
• By determining which campaigns to prioritize for improvements

Where can you find your bid status, performance trend over time, and conversion delay reporting?

• You can find it in the performance strategy planner.
• You can find it in the bid strategy report.
• You can find it in the auction analysis.
• You can find it in the bidding keyword report.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?

• To give users an idea of the content they’ll see upon clicking the ad
• To give users more options over which landing page they want to navigate to
• To match an appropriate landing page with the search term that triggered the ad
• To allow the Google Ads system to anticipate what content is present on the landing page

What does Performance Planner automatically do?

• Uses machine learning to target new demographics
• Sets your ad budget for maximum growth
• Forecasts how your current campaigns will perform in the future
• Recommends the perfect ad structure for your budget

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

• Because not bidding efficiently can make you miss valuable conversions
• Because the customer journey has become more complex and bids should therefore be based on general user behavior.
• Because the right bid can often be a hard-to-reach static target
• Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device

How can marketers predict the impact of applying recommendations on their optimization score?

• Leverage trusted, third-party tools to analyze and optimize their campaigns.
• Use Google AI to forecast the increase in conversions as a result of recommendations.
• Each recommendation shows its impact on the optimization score as a percentage.
• Cross reference the settings of comparable campaigns with higher optimization scores.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score?

• It will gradually improve by the end of the week.
• It will improve the the end of the day.
• It will improve upon acceptance.
• It will improve by the end of the month.

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What's the right campaign objective for this business's goals?

• Product and brand consideration
• Leads
• Brand awareness and reach
• Website traffic

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. Why is Google Ads a viable option?

• Google Ads guarantees phone calls to your business.
• Google Ads allows you to cap the number of ads you pay for, based on your business.
• Google Ads gives you control over your budget.
• Google Ads offers separate auctions for low budgets.

How can Smart Bidding with broad match help marketers?

• It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
• It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.
• It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
• It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

• Options and tracking
• Profit and privacy
• Credits and context
• Control and results

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

• Ad quality does this, and it’s based on ad and website relevance.
• Asset impact does this, and it’s based on sitelinks and image assets.
• Ad Rank does this, and it’s based on a variety of factors to show useful ads.
• Bids does this and it’s determined by how much marketers will pay for a click.

How many responsive search ads can you have in Google Ads?

• There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
• There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

• Performance Max can help marketers drive incremental reach.
• Expanded text ads can help marketers drive incremental reach.
• Dynamic Search Ads can help marketers drive incremental reach.
• Responsive search ads can help marketers drive incremental reach.

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

• Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
• Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
• Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
• Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
• In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.

Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

• You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
• You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
• You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
• You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.

Which searches can an ad show for broad match keyword "home furnace repair"?

• new homes for sale
• house furnace replacement
• homes for sale
• replace home furnace

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

• Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
• Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
• Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
• Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?

• Monitoring Quality Score
• Using responsive search ads
• Using contextual signals
• Being mindful of negative keyword targeting
• Using cross-device reporting

What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

• They help advertisers reach the right user, at the right price, with relevant ads.
• They remove the need for marketers to optimize Search campaigns.
• They automatically generate headlines based on advertisers’ websites.
• They help save time so marketers can reinvest in their most important priorities.

Which way does Google AI help marketers connect with new customers?

• It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
• It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
• It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
• It defines business goals for marketers based on their offline conversion data.

What can the Performance Planner assist you with?

• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?

• More relevance will help you test those combinations.
• Greater flexibility will help you test those combinations.
• Lower eCTR will help you test those combinations.
• Longer funnels will help you test those combinations.
• Less click fraud will help you test those combinations.

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Enhanced cost-per-click (eCPC)
• Maximize Conversions
• Target impression share
• Maximize clicks

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

• Keyword targeting will attract search traffic for product name queries only.
• Exact match will attract search traffic for product name queries only.
• Phrase match will attract search traffic for product name queries only.
• Broad match will attract search traffic for product name queries only.

You're considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

• Integrates a large variety of signals to evaluate user intent
• Sets the appropriate bid for each and every auction
• Saves time and marketing resources
• Minimum and maximum bid values are determined by the daily budget
• Sets manual bids for specific times of the day

What are three efficient ways for marketers to apply recommendations that impact optimization score?

• Use “Apply all” to implement every recommendation with one click.
• Review and apply individual recommendations in your Keyword report.
• Review recommendations and make adjustments under campaign settings.
• Review and apply individual recommendations within each of the categories.
• Opt in to apply certain recommendations automatically.

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

• Increases the geographic distribution of her ad.
• Extends her reach to additional sites.
• Allows her to reach to all device types.
• Enables her to partner with other similar businesses.

What's a benefit of using Smart Bidding with broad match?

• Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
• Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.

An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.

• Headlines
• Keywords
• Images
• Videos

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